Must-Have Pages for Small Business Websites

Whether you’re setting up your first website or giving it a makeover, knowing which pages to include is a game-changer. Think of your website as your business’s home on the internet—every page should serve a purpose and help potential customers get to know you and what you offer. Let’s dive into the must-have pages for a small business website, why they’re essential, and how each one helps turn curious visitors into happy customers.

1. Home Page: Your First Impression

Your Home page is where it all starts. It’s often the first thing visitors see when they land on your site, so it needs to make a strong impression right away. A good Home page should immediately communicate who you are, what you do, and why people should stick around to learn more.

What to include:

• A clear and catchy tagline or headline that says what you do.
• A brief introduction to your business and what sets you apart.
• Easy navigation to guide visitors to other parts of your website.
• Call-to-action buttons like “Learn More,” “Contact Us,” or “Shop Now.”

Why it’s essential:
The Home page is your chance to make a memorable first impression. It sets the tone for your entire site and should make visitors feel welcome and excited to explore further.

2. About Page: Your Story and Connection

People want to know who’s behind the business, especially when they’re choosing a small business over a big-box brand. Your About page is where you can let your personality shine and show the human side of your business. Share your story, why you do what you do, and what your mission is—this helps visitors feel connected to you on a personal level.

What to include:

• A bit about your background and how your business came to be.
• The values or mission that drive your work.
• A little personal touch—mention your hobbies or favorite things, for example, to make the page feel relatable.
• Photos of you or your team to put a face to the name.

Why it’s essential:
An About page helps build trust and familiarity. When people feel connected to your story, they’re more likely to remember your brand and choose to support you.

3. Services or Products Page: What You Offer

Your Services or Products page is where you get to showcase what you bring to the table. Whether you’re offering digital services, handcrafted goods, or something else entirely, this page should give visitors all the details they need to know about what you offer and why it’s right for them.

What to include:

• A list of your services or products with brief descriptions.
• Benefits of each service or product, focusing on how they can help solve a problem or fulfill a need.
• Pricing details or a prompt to contact you for a quote.
• A call to action, like “Book a Consultation” or “Shop Now.”

Why it’s essential:
This page is where visitors decide if your products or services are what they’re looking for. By clearly outlining what you offer and the benefits, you’re helping them take the next step toward becoming a customer.

4. Contact Page: The Bridge to Connection

Your Contact page might seem simple, but it’s a crucial piece of your website. This page should make it as easy as possible for visitors to reach out, whether they have questions, want to work with you, or are ready to book a service. The easier you make it for people to connect, the more likely they are to take that step.

What to include:

• A contact form for easy submissions.
• Your email address and/or phone number for those who prefer direct communication.
• Links to your social media profiles if people want to follow you there.
• If you have a physical location, add your address and maybe a map.

Why it’s essential:
The Contact page is where leads and inquiries happen. Making yourself accessible shows potential customers that you’re approachable and ready to help, which is essential for small businesses.

Bonus Page Ideas: Taking It to the Next Level

While the pages above are the core essentials, a few extra pages can add value and engagement to your site:

• Testimonials/Reviews Page: Showcasing customer feedback builds trust and helps visitors feel confident about choosing you.
• Blog Page: Sharing tips, industry news, or helpful content is a great way to showcase your expertise and bring value to your audience.
• FAQ Page: Answer common questions to save both you and your customers time.

Wrapping It Up

Each of these must-have pages serves a specific purpose, guiding your visitors through their journey from learning about your business to becoming loyal customers. By building a well-thought-out site with these essentials, you’ll create a welcoming and informative experience that keeps visitors coming back for more. So, start creating those pages and watch your website become a true asset for your small business!